Why the Mad Man Is a Dying Breed

Having recently escaped from Gawker and landed at The Observer, Doree Shafrir takes a look at the demise of the Madison Avenue "personality," that rogue of yore. This is yet another piece spun off of AMC's "Mad Men," of which I have yet to see one minute. Shafrir's intent is not only to rehash the Three-Martini-Lunch era. (And if nothing else, you should stick with the story for the last two paragraphs. Yowch!) She's on the hunt for the adman's mojo and even finds some remnants of it here and there. She also examines some of the business reasons the mojo went the way of the dodo bird. ...