Advertising Age Article Abstract
Apple, Target, Facebook Tops for College Students
Annual Survey Shows Social-Networking Split Between Sexes
YORK, Pa. (AdAge.com) -- They love Apple, shop at Target, use Facebook online and are split on whether they adore or despise the Geico cavemen. They wish they were better at sports, watch TV more often than surf the web and view a lot of YouTube videos, but generally don't create them. Meet the next generation of leaders and consumers: today's college students. ...