You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Pay the Talent? Sorry, Suckas, That's Not the HuffPo Financial Model New CEO Betsy Morgan's Endgame Should Include Compensating Bloggers Who Give Website Credibility By Simon Dumenco, Published on October 08, 2007 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.