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Advertising Age Article Abstract

Pay the Talent? Sorry, Suckas, That's Not the HuffPo Financial Model

New CEO Betsy Morgan's Endgame Should Include Compensating Bloggers Who Give Website Credibility

By: Simon Dumenco
Published: October 08, 2007

The Huffington Post's hiring last week of a manager like Betsy Morgan -- who is used to working with paid professionals in real media operations -- is not only heartening, it's essential. ...

Full Article Word count: 936

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