Advertising Age Article Abstract
Ballmer's Big Bet: Microsoft Will Be Ad Giant
Skeptics Suggest $12 Billion Target Can Only Be Hit With More Acquisitions
NEW YORK (AdAge.com) -- Steve Ballmer has discovered the gospel of advertising -- again. And he'll need all his evangelical powers to convince the world's largest marketers at this week's Association of National Advertisers conference in Phoenix that this time, he means it. ...