You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Madison & Vine: A Look Back, a Look Ahead Scott Donaton on What Has Worked, How the Discipline Has Evolved and Why There's Still a Need for Branded Entertainment By Scott Donaton, Published on October 11, 2007 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.