Advertising Age Article Abstract
Biz-News Outlets Grow, but Will Ad Dollars?
It's Tough for Brands to Stand Out in Crowd That Now Includes Fox, Too
NEW YORK (AdAge.com) -- Business media are full of figures and financial analysis, but something about the category these days isn't adding up. As consumers such as Greg Stern and Matt Ringel become more elusive, media companies are introducing new products and tweaking old ones. It's not clear, though, that any of them will drum up what they need to survive: a large influx of additional ad dollars. Consumers face such a dizzying array of options that it's hard for any one brand to stand apart. ...