You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract C3 Ratings Show 3% Decline Between Ads and Program Audience Nielsen Releases First Wave of Data Based on New TV-Buying Metric By Brian Steinberg, Published on October 16, 2007 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.