Advertising Age Article Abstract
The Hottest Digital Agencies Around
Could These Indy Shops Be the Next Acquisition Targets?
Despite waves of consolidation across the ad-agency business, there remains a healthy bunch of independent digital shops doing everything from search optimization to building web interfaces to simply doing damn good creative. Some of these shops are near-acquisitions for digital-hungry giants; others are adamantly opposed to becoming part of something larger, hanging onto the romantic notion of David vs. Goliath. ...