Advertising Age Article Abstract
Reinvented Better Homes Sates Idea-Hungry Readers
Homing In: New Team Figures Out How to Serve a Massive Base Across Platforms: 'Talk About the Brand Vs. Just the Magazine,' With Advertisers Involved From Start
NEW YORK (AdAge.com) -- If you're a 20-something media buyer renting a place in Manhattan, the odds are decent that you don't spend much time thinking about, say, Better Homes and Gardens. The thing is, you aren't far from the spot in which the magazine's own top staffers found themselves last year. ...