You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The Key to Luring Talent? Social Activism Adland Won't Be Taken Seriously Unless It Engages Today's Idealistic Youth By Avi Dan, Published on October 29, 2007 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.