Advertising Age Article Abstract
Americans Long for a Chance to Rest, Replenish and Reboot
Whipsawed by Stimuli, Our Attention Is Fraying and Disorders Are Multiplying
"People are tired of terrible," says anthropologist-turned-brand-strategist Cheryl Swanson. As a partner in the trend-tracking firm Toniq, she's a keynote speaker at this week's Future Trends, What Matters conference in Key Biscayne, Fla. One of the things she'll be discussing is the spreading phenomenon she's experienced herself: Whenever she reads the Times or watches the TV news, "I want to take drugs." ...