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Advertising Age Article Abstract

What Wal-Mart Savings Claim Doesn't Tell You

Families Spared $2,500 a Year -- Whether They Shop at Retail Behemoth or Not

By: Jack Neff
Published: November 12, 2007

Consumers aren't buying Wal-Mart's new "Save Money. Live Better" ad campaign, according to a survey to be released today by Wal-Mart Watch, which found that only 4% of people believe that Wal-Mart saves the average family $2,500 annually. ...

Full Article Word count: 814

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