Advertising Age Article Abstract
What Wal-Mart Savings Claim Doesn't Tell You
Families Spared $2,500 a Year -- Whether They Shop at Retail Behemoth or Not
Consumers aren't buying Wal-Mart's new "Save Money. Live Better" ad campaign, according to a survey to be released today by Wal-Mart Watch, which found that only 4% of people believe that Wal-Mart saves the average family $2,500 annually. ...