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Advertising Age Article Abstract

Millennials: Clued in or Clueless?

Failing Grade: The 10 Things College Students Don't Know About Marketing

By: Carol Phillips
Published: November 19, 2007

Marketers are fascinated by Gen Y's youngest cohort, the Millennials -- and with good reason: They are an important market today and will become even more important as they graduate, start jobs, marry and establish households. Here are 10 observations about what college students don't know about marketing and the implications for marketers. ...

Full Article Word count: 1943

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