Advertising Age Article Abstract
Can Clear Channel Help Mobile Marketing Take Off?
Giant's Outdoor Updates, Push to Inhibit Cellphone Spam May Spark Category
NEW YORK (AdAge.com) -- Clear Channel Outdoor is betting that 2008 really is the year when mobile marketing finally takes off. It's updated 1,000 of its venues to take advantage of what Michael Hudes, global director of digital media, calls "Outdoor 2.0," a vision of the cellphone as a remote control for consumer interaction. ...