Advertising Age Article Abstract
Dove Viral Draws Heat From Critics
Bloggers, Others: How Can Marketer of Axe Attack the Beauty Industry's Ad Values?
Dove's viral video attack on beauty advertising has produced a surprisingly strong and enduring blowback against Unilever from activists, newspaper op-ed writers, bloggers and videographers who see it as hypocritical coming from the same company that markets Axe. ...