You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Optimize Me: A Reporter's Journey into the World of SEO and SEM MySpace, Squidoo, Twitter Help Juice Matthew Creamer's Online Presence By Matthew Creamer, Published on December 03, 2007 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.