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Advertising Age Article Abstract

Dell Picks WPP for $4.5B Marketing Account

Aim to 'Jointly Develop Greatest Agency in the World'

By: Rupal Parekh
Published: December 02, 2007

NEW YORK (AdAge.com) -- WPP Group has triumphed over Interpublic Group of Cos. in the seven-month holding-company shootout for Dell's highly sought after three-year, $4.5 billion account and will be tasked to build a new agency staffed by 1,000-plus to serve the computer-maker's global marketing needs. ...

Full Article Word count: 1344

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