Advertising Age Article Abstract
Dell Picks WPP for $4.5B Marketing Account
Aim to 'Jointly Develop Greatest Agency in the World'
NEW YORK (AdAge.com) -- WPP Group has triumphed over Interpublic Group of Cos. in the seven-month holding-company shootout for Dell's highly sought after three-year, $4.5 billion account and will be tasked to build a new agency staffed by 1,000-plus to serve the computer-maker's global marketing needs. ...