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Advertising Age Article Abstract

Hear Voices? It May Be an Ad

An A&E Billboard 'Whispers' a Spooky Message Audible Only in Your Head in Push to Promote Its New 'Paranormal' Program

By: Andrew Hampp
Published: December 10, 2007

NEW YORK (AdAge.com) -- For "Paranormal State," a ghost-themed series premiering on A&E this week, a billboard using technology manufactured by Holosonic transmits an "audio spotlight" from a rooftop speaker so that the sound is contained within your cranium. ...

Full Article Word count: 869

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