Advertising Age Article Abstract
Hear Voices? It May Be an Ad
An A&E Billboard 'Whispers' a Spooky Message Audible Only in Your Head in Push to Promote Its New 'Paranormal' Program
NEW YORK (AdAge.com) -- For "Paranormal State," a ghost-themed series premiering on A&E this week, a billboard using technology manufactured by Holosonic transmits an "audio spotlight" from a rooftop speaker so that the sound is contained within your cranium. ...