Advertising Age Article Abstract
Giant Google/DoubleClick Buddies Up to Advertisers
With Approval of $3.1 Billion Deal Imminent, Search Giant Previews Its Plans
NEW YORK (AdAge.com) -- Consumer groups and rivals have been howling over Google's $3.1 billion acquisition of DoubleClick, arguing it will tighten competition and raise ad prices. But with the deal, expected to pass Federal Trade Commission muster this week, the search king aims to be a friend to marketers, according to Tim Armstrong, who outlined for Ad Age some of the company's plans. ...