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Advertising Age Article Abstract

P&G Begins Slow Test of Probiotic Supplements

Rollout of OTC Align Is Part of 'Diffuse Marketing' Strategy

By: Jack Neff
Published: December 12, 2007

BATAVIA, Ohio (AdAge.com) -- Procter & Gamble Co. is getting into the probiotic supplement business -- slowly -- with a three-city test of a product called Align that it first began selling online two years ago. ...

Full Article Word count: 528

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