Advertising Age Article Abstract
Trends to Watch in 2008
Plus Micro Trends That Will Affect America in 2008
The ANA's Bob Liodice looks at 10 trends marketers need to stay on top of, from surviving slowing growth, rising fuel costs and tightening credit to evolving compensation models. And authors Mark Penn and Kinney Zalesne drill down deeper in their look at what we'll be talking about in 2008. ...