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Advertising Age Article Abstract

Trends to Watch in 2008

Plus Micro Trends That Will Affect America in 2008

By: Bob Liodice
Published: December 17, 2007

The ANA's Bob Liodice looks at 10 trends marketers need to stay on top of, from surviving slowing growth, rising fuel costs and tightening credit to evolving compensation models. And authors Mark Penn and Kinney Zalesne drill down deeper in their look at what we'll be talking about in 2008. ...

Full Article Word count: 1796

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