Advertising Age Article Abstract
CMO Issues That Just Won't Die
From Tenure to Green Marketing to Consumer Control -- Expect More of the Same in '08
One of the biggest issues CMOs face might be tenure, as the office seems forever fated to have a revolving door in front of it. But clearly the brave souls who sit in those offices have other issues on their minds along with job security. Jennifer Rooney, editor of Ad Age's CMO Strategy, takes a look at other key issues. ...