Advertising Age Article Abstract
Viacom, Microsoft Strike 5-Year, $500M Ad Deal
Mutual Respect of Copyright Provides 'Good Foundation' for Partnership
NEW YORK (AdAge.com) -- Microsoft CEO Steve Ballmer and Viacom CEO Philippe Dauman have been two of the most bullish media magnates this year when it comes to aggressive digital-revenue strategies. So it's only fitting that the two teamed up today for a multiyear digital content and advertising partnership in which Microsoft's and Viacom's media properties will collaborate on advertising, content distribution, event promotions and games. ...