You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Recognize the Power of the Cultural Consumer The Segment of Creative-Minded Americans Is Expanding and Creating a Big Opportunity for Marketers By Patricia Martin, Published on January 07, 2008 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.