Advertising Age Article Abstract
CPG Brands: If You're Thinking Digital, These Are Your Tools
Consumers Turn to E-newsletters, Search, Branded Sites to Learn About Your Products
BATAVIA, Ohio (AdAge.com) -- In the latest of several studies showing surprising power for digital marketing among package-goods brands, more than two-thirds of consumers who use the internet have used it to research package-goods products, according to a new survey by Prospectiv, a firm that provides online customer leads for marketers. ...