Advertising Age Article Abstract
Fallon Sets Tongues Wagging With Equinox Ads
'Ambiguous' Campaign for Fitness Chain Includes Images of Nuns, Nudity
NEW YORK (AdAge.com) -- When Equinox Fitness chose Fallon to be its advertising and media-relations agency back in mid-September, it did so with the idea that the Minneapolis-based shop would bring talk value to the chain's marketing strategy. Consider it done. Fallon's first campaign for Equinox already has drawn cheers and criticism for its bold art, sexual overtones and complexity -- or, some believe, ambiguity. ...