You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Wanna Be a Popular Social Networker? Prepare to Pony Up U.K.'s Badoo Bans Advertising and Gives Users Who Fork Over the Option to 'Rise Up' to Reach Mass Audience By Emma Hall, Published on January 14, 2008 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.