Advertising Age Article Abstract
Wanna Be a Popular Social Networker? Prepare to Pony Up
U.K.'s Badoo Bans Advertising and Gives Users Who Fork Over the Option to 'Rise Up' to Reach Mass Audience
LONDON (AdAge.com) -- Year-old social-networking site Badoo offers an antidote to the increased commercialization of rivals such as Facebook and Bebo by banning advertising. Instead, revenue is driven by charging members to move to the top of a rolling list of profiles using a feature called Rise Up. ...