You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Who Just Made a Bowl Buy? It's a Big Secret After Years on Sideline, Lingerie Retailer Victoria's Secret Gets Back in the Game By Natalie Zmuda, Published on January 14, 2008 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.