Advertising Age Article Abstract
Who Just Made a Bowl Buy? It's a Big Secret
After Years on Sideline, Lingerie Retailer Victoria's Secret Gets Back in the Game
NEW YORK (AdAge.com) -- For the first time since 1999, Victoria's Secret has purchased a 30-second Super Bowl spot, which is slated to run once during the second half of the game. Executives at the Limited Brands unit declined to reveal what was spent on the buy, but Fox has sold spots for as much as $3 million for the Feb. 3 event. ...