You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Provocative? Please. Equinox Ads Just Mimic Other 'Shockers' Fallon Effort Is Cheap Posing as Provocative, Soft Porn Posing as Self-Actualization By Bob Garfield, Published on January 12, 2008 13 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.