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Advertising Age Article Abstract

So Much for Engagement; Buys Are Still Based on Eyes

'Wave Eight' Survey of Marketers Finds Media Buyers Still Want Reach and Will Pour More Money Into Online

By: Megan Mcilroy
Published: January 14, 2008

NEW YORK (AdAge.com) -- For all the talk about engagement, top marketers and their media buyers still consider reach the No. 1 criteria when they're framing their media plans and making their purchases. ...

Full Article Word count: 841

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