You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

So Much for Engagement; Buys Are Still Based on Eyes

'Wave Eight' Survey of Marketers Finds Media Buyers Still Want Reach and Will Pour More Money Into Online

By Megan Mcilroy, Published on January 14, 2008 5

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.