Advertising Age Article Abstract
Media Buyers Single Out Top Ad Sales Reps
Wave Survey: It's the Ones Who Know Their Business Best
NEW YORK (AdAge.com) -- Enough about your media brand, advertising sellers. It's what you know about a marketer's brand that really counts. That's according to more than 2,000 media decision makers surveyed by Advertiser Perceptions. Not only that, the respondents named those companies whose reps were doing the best job. ...