You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract ESPN Adds Competitive Video Gaming to Its Lineup Deal With MLG Will Focus on Exclusive Online Coverage By John Gaudiosi, Published on January 14, 2008 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.