You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Hyundai Decides to Keep Its Ads in Super Bowl Backtracks From Earlier Talk and Denies Creative Was Behind Its Waffling By Brian Steinberg, Published on January 17, 2008 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.