Advertising Age Article Abstract
From Goodby to Great: How Shop Built a 'Content House'
Agency of the Year: Goodby, Silverstein & Partners
SAN FRANCISCO (AdAge.com) -- For a couple of years now, Goodby has been firing on all cylinders. There's the new business lately, but what's even more impressive, especially for a shop with a highly creative DNA, is Goodby's success in accumulating strong business case studies for big brands. That, among other reasons, is why the agency tops Ad Age's Agency A-List. ...