You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

JC Penney Feels the Marketing Power of Link Love

Retailer Aggregates Content From Blogs and Lets Readers Talk Among Themselves; Google Results Soar

By Abbey Klaassen, Published on January 21, 2008 1

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.