Advertising Age Article Abstract
JC Penney Feels the Marketing Power of Link Love
Retailer Aggregates Content From Blogs and Lets Readers Talk Among Themselves; Google Results Soar
NEW YORK (AdAge.com) -- Yes, search equity is all about link love. Creating -- or aggregating -- compelling content online and letting readers use social-media tools to share the content can goose Google results for brand or related terms. It's something bloggers have known for years, but marketers are really just beginning to employ. ...