You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract They're the Little Elves That Could Santa's Helpers Nabbed 26.4 Million Visitors, Propelling OfficeMax's Seasonal Site Into the Digital Record Books By Jonathan Lemonnier, Published on January 21, 2008 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.