You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Agencies Hiring CMOs to Fill a Strategic Role Move Comes as Shops Need to Focus More Than Ever on Their Own Brands By Alice Z. Cuneo, Published on January 28, 2008 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.