You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Mountain Dew Makes MMO More Than Just a Game 'Dewmocracy' Draws 200,000 Registered Users in First Phase of Elaborate Plan to Choose New Flavor By John Gaudiosi, Published on January 28, 2008 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.