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Advertising Age Article Abstract

Brands Find Late-Night Relief in 'Sasseville'

22-Year-Old Wooed Top Brands to His Public-Access Show

By: Emily Bryson York
Published: January 24, 2008

CHICAGO -- To the casual late-night viewer, Jake Sasseville may look like a kooky kid with a public-access show. Except his show is on ABC affiliates, following "Jimmy Kimmel Live" in about 40 markets, and he counts Ford Motor Co., Overstock.com and Dunkin' Donuts among his sponsors. ...

Full Article Word count: 763

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