Advertising Age Article Abstract
What Housing Crisis? Realtors' Ads Defy Reality
Despite a Nationwide Meltdown, Industry Says Now Is the Time to Buy
SAN FRANCISCO (AdAge.com) -- The housing bubble has burst. Almost three-quarters of a million Americans are in foreclosure. The median price of a single-family home recently fell for the first time in at least 40 years, and many are predicting it'll drop further in 2008. But none of that stopped the National Association of Realtors promulgating a $40 million ad campaign urging Americans to think of buying a house as a get-rich opportunity. ...