Advertising Age Article Abstract
Don't Flush Your Ad Down the Super Bowl
Unless Your Spot Has Fundamental Cognitive Elements, No One Will Recall Your Brand
If you're not Bud, don't bother. You might make a cool ad, a memorable ad, an ad beloved by all who behold it, but unless you've incorporated some very fundamental cognitive elements, your ad for the biggest stage in the advertising world most likely will be attributed to Bud. ...