Advertising Age Article Abstract
I Might Not Be Latina Enough for One Texan Apparel Maker
What If My Butt Doesn't Look Like JLo's?
For a long while I thought my inability to squeeze into my Levi's or Gap jeans had something to do with a recent trip to Mexico City, where I indulged in sopes and quesadillas as if there was no tomorrow. As it turns out, the only reason Latino women like myself are having trouble fitting in their regular jeans is the result of our naturally and genetically-programmed bootylicious look. So says Fiorana, an apparel maker from Fort Worth, Texas ...