You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract 'Fired Up' Schultz Gives Peek at Starbucks Turnaround Plan 100 Stores to Close, No More Breakfast as CEO Puts Emphasis on Long Term By Emily Bryson York, Published on January 30, 2008 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.