Advertising Age Article Abstract
Monkeying With Agencies Doesn't Help CareerBuilder
Site's Super Bowl Spots Poll Even Worse in This Year's USA Today Ad Meter
CHICAGO (AdAge.com) -- A weak showing in last year's USA Today Super Bowl Ad Meter got (or, depending on whom you believe, contributed to getting) CareerBuilder's agency, Cramer-Krasselt, fired. So, uh, does a significantly worse showing in this year's survey mean that the online job site's new agency, Wieden & Kennedy, ought to be worried? ...