Advertising Age Article Abstract
In an Era of Downsizing, Big Books Stand Out
Martha Stewart Latest to Consider Oversize Title to Lure Luxury Advertisers
NEW YORK (AdAge.com) -- You might think that a suffering economy would be enough to make publishers bring back Budget Living magazine, but Martha Stewart has the opposite idea. A prototype concept for a title targeting those in the luxe life envisions the magazine taking on the outsize look-at-me format of W magazine. ...