Advertising Age Article Abstract
Live Nation, Citi Enter Marketing Pact
Deal Includes Tie-ins to Concert Promoter's New Ticketing Operation
LOS ANGELES (AdAge.com) -- Citi and concert promoter Live Nation today announced a strategic marketing alliance. With the deal, Citi replaces AmEx, whose relationship with Live Nation dates back to 1999 when a partnership was struck with the promoter's predecessor company, SFX Entertainment. ...