Advertising Age Article Abstract
Big Players in Diet Industry Shift Focus to Online Presences
Jenny Craig, Weight Watchers Launch Internet-Only Offers and Deals, Change Approach to Losing Weight
NEW YORK (Adage.com) -- Increasingly, traditional ads by the weight-loss industry are being used to draw consumers online, where they can view commercials, read dieting blogs, and download weight-loss tools such as recipes and calorie-counters that track their progress. ...