Advertising Age Article Abstract
Nielsen Finds DVRs Add to TV Viewing
Commercial Ratings Stay Even, Less Loss Than Expected
NEW YORK (AdAge.com) -- The rapid explosion of digital video recorders in the U.S. has increased viewing habits of people aged 18-49 and pushed prime time from 8 p.m. into midnight, according to information delivered yesterday by Nielsen at its client meeting on audience measurement in Las Vegas. ...