Advertising Age Article Abstract
Toy Maker Hasbro Locks Up More Hollywood Deals
Board Games to Get Starring Role With Universal; 'Trivial Pursuit' Heads to Small Screen
LOS ANGELES (AdAge.com) -- Following its huge summer success with "Transformers" (worldwide gross: $700 million) and having set up "G.I. Joe" at Paramount Pictures, Hasbro is again taking to the big screen -- and heading to the little screen. ...