You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Blogger Smackdown, Life Pre-MySpace and What's Truly Obscene In Latest Installment of Reader Appreciation Week, Reactions to the FCC's Church Lady Act and More By Simon Dumenco, Published on March 03, 2008 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.